Considerations in Commercial Design
When it comes to commercial design, one size does not fit all. Every project is unique, with its own style, brand and function to consider. While there is no cookie-cutter solution, one can approach each project with a philosophy that guides the design. The core of the philosophy is functionality, around which the various other elements of commercial design will take their cues.
Typically, Graham Reese Design Group’s clients seek an upscale, boutique feel in which rich materials, understated design elements and sophisticated lighting are prominent. Regardless of the scale of the project, a business’s fundamental purpose will serve as the launching pad for our job of interpreting their brand identity in a physical space. After the primary function has been determined, we are tasked with making the space serviceable as well as visually pleasing.
Exceptional commercial design will result in an innovative and inviting branded environment with minimal wasted space. Appropriately laid-out corridors that make navigation easy is vital for customer experience. Design that is conducive to employee productivity is also imperative. Graham Reese Design Group likes utilizing glass where possible to take advantage of the benefits of natural light, which are not only aesthetic but also known to play a part in worker efficiency. Additionally, it is wise to consider incorporating areas that allow people to gather by providing employees with perceived “support spaces” in which coworkers can congregate.
Finally, but certainly not last, Graham Reese Design Group places an emphasis on creating a signature lobby. It is not only a customer’s first impression, but it also marks the beginning of an enterprise’s entire space and sets the tone for the experience one can expect beyond the lobby. If commercial design is executed properly, the foundation of functionality will naturally support a business’s personality as expressed through its brand story.